Barklet Posts

One of the most innovative and interesting new toys out there are the new toys from the upcoming movie by director James Cameron, Avatar. Avatar, the anticipated action-adventure film from the director of Titanic, James Cameron, and Twentieth Century FOX hits theaters December 18th.

In anticipation of this landmark film, Mattel was tapped as master toy licensee for the property, and created a line of action figures, creatures and vehicles beyond imagination. Purchase select Avatar toys, you can get a free iTag with purchase.

The toy line is the first to incorporate i-TAG technology which allows for three dimensional, augmented reality play – mixing real and virtual worlds together in real time – for a truly unique play experience.

Watch the video to see how Avatar iTag works :